Smartphones Send Navigation Device Sales in the Wrong Direction

Sales of personal navigation devices will start to decline next year because of competition from smartphones -- such as iPhones, Androids and BlackBerrys -- that come with built-in GPS features, research firm Berg Insight predicts.

The number of GPS devices sold over the next five years will fall about 35% in Europe and more than 20% in North America, according to a report released this month (via InformationWeek). Already, about a quarter of the 200 million regular users of turn-by-turn navigation access that navigation through their cell phones, Berg says.

To keep sales up, navigation-device makers will need to focus on higher-end devices with larger screens and real-time traffic, according to report.

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jcr1043314

This may be true but the phones take way to much battery power for the GPS function plus the smaller screens. If the Navagation devices come up with better detail and larger screens they will be able to compete. They need to concetate on the auto maufactures.

November 16 2010 at 8:06 AM Report abuse rate up rate down Reply