The channel, which was launched in 2007, already has plenty of like-minded souls including Neil Cavuto and his former colleague from CNN Stuart Varney. Dobbs's hiring adds to Fox Business's roster, which includes libertarian host John Stossel, who joined the network last September from ABC News, the same month shock-jock Don Imus was hired. Charlie Gasparino joined the channel from CNBC in February.
As expected, liberals were outraged by Dobbs's hiring. Media Matters for America, America's Voice and the League of United Latin American Citizens issued a joint statement denouncing the move.
According to a statement from the News Corp. (NWS) channel, Dobbs will develop and host a new daily program premiering early next year. He'll also appear on a variety of programs to provide analysis and commentary on business news of the day. With the country's rightward swing in the midterm elections, Dobbs's timing may be good.
Still, Dobbs may have difficulty finding viewers. Fox Business Network is available in more than 50 million homes, far fewer than the 97 million homes where CNBC is available. Bloomberg TV, which reaches more than 240 million homes worldwide, is also a formidable competitor. It won't be hard for any liberals who want to avoid Dobbs.