Google (GOOG) has made yet another denial that it's building a Facebook-like service, this time in comments made by its head of mobile product development, according to a Reuters report. The executive, Hugo Barra, reiterated the position stated by the company's CEO Eric Schmidt in September -- that Google's plans involve adding social media layers to its current products.

Back then, Schmidt said Google was interested in injecting social technology into its offerings, rather than building a stand-alone social networking site like Facebook. Barra, according to Reuters, expanded on that view, noting Google considers social media a feature that can enhance the success of apps like search and advertising.

Part of Google's reluctance to commit to creating a designated social networking site may come from its experience in owning Orkut. That social networking site has gained a strong following in India and Brazil, but hasn't seen much success outside those regions, according to Reuters.


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