RockMelt claims that it is very different from its larger competition. It says that it "does more than just navigate Web pages. It makes it easy for you to do the things you do every single day on the Web: share and keep up with your friends, stay up-to-date on news and information, and search." The product is built on the Chromium open source platform, which was used to produce Chrome.
RockMelt operates on the cloud, which means it can be instantly accessed from most computers and portable devices. The product has taken two years to build.
The question that the media and tech experts will ask over the next several days is whether RockMelt can make it in a market already controlled by three large browsers. Some may point to the success of Chrome, which has taken browser share quickly. But Chrome has the backing of Google's huge online presence which has helped drive downloads. RockMelt has no such distribution network.
And, that is RockMelt's enemy. It has no large online company to aid it with visibility and adoption.