7-Eleven Seeks to Capitalize on Obama Slurpee Joke

7-Eleven SlurpeesPresident Barack Obama's wisecrack about a "Slurpee Summit" has the makers of the sugary drink scrambling to take advantage of the free publicity.

Throughout the election campaign, Obama joked about Republicans standing by with their Slurpees while Democrats did all the work for the country.

In a post-election press conference Wednesday, Obama joked about Republicans and Democrats meeting for a "Slurpee Summit." "They're delicious drinks," he said.

"This is a rare opportunity for a brand," said Margaret Chabris, a spokeswoman for 7-Eleven, which makes the 44-year-old Slurpee told USA Today. "We don't want to be opportunistic, but nothing has ever been this big for Slurpee."

7-Eleven is launching an advertising campaign to focus on the idea that Slurpees bringing people together, USA Today reported. The company's is considering a complete rebranding around the idea.

The company has even told the White House that it will cater a Slurpee summit, offering red Slurpees for Republicans and blue for Democrats.

"We'll even offer a purple Slurpee, since that's what you get when you bring red and blue together," Chabris said.

This is the latest example of companies trying to cash in on an Obama "endorsement."

Clothing companies such as J-Crew (JCG) saw a spike in sales and stock after First Lady Michelle Obama wore their products. In 2008, Barack Obama gushed about Fran's Chocolates. The chocolatier then saw a jump in demand.



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23 Comments

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ebrose01

Wasn't this said as a joke? WOW!!!

November 04 2010 at 6:43 PM Report abuse rate up rate down Reply
ectullis

From one muslim to another.

November 04 2010 at 3:56 PM Report abuse -1 rate up rate down Reply
alpambuena

i am so happy that i came across this news item about 7-11, it just makes another place for me to boycott.

November 04 2010 at 3:54 PM Report abuse rate up rate down Reply
CAPITOL CLOTHING

We can all get along drinking Red and Blue Slurpees! God Bless America !!! Glasses up... CHEERS !

November 04 2010 at 3:24 PM Report abuse rate up rate down Reply
Andrea

Obama fans ruuning to 7-ll to buy a slurpee? Hope they accept food stamps.

November 04 2010 at 2:45 PM Report abuse +3 rate up rate down Reply
1 reply to Andrea's comment
CAPITOL CLOTHING

:)

November 04 2010 at 3:25 PM Report abuse +1 rate up rate down Reply
Barbara

I drank two sips of a Slurpee many years ago. Did not like it. Do not like Obama either.

November 04 2010 at 2:20 PM Report abuse +4 rate up rate down Reply
Barbara

I drank two sips of a Slurpee many years ago. Did not like it. Do not like Obama either.

November 04 2010 at 2:20 PM Report abuse +3 rate up rate down Reply
Dave

As long as they don't spend their "SLUSH PUPPY" funds to purchase those slurpies.

November 04 2010 at 2:15 PM Report abuse -1 rate up rate down Reply
ead17

I'd rather Obama shilled for a healthier drink, like how about fresh squeezed orange juice, or something like that? Slurpees have all that sugar, and food coloring, it's not natural, it's not good for you. Change we can believe in would be better for everyone. This is not as innocuous as he thinks it is. He's failing to bring the nation's abysmal eating habits to light, instead he's maintaining the status quo: I drink refined sugar water, follow my example. Ok 7/11, this is your hour, but don't think you're getting away with this; you've been pushing refined sugar for a long time now, and it's ruining our health, ruining our teeth, and the president's too, and you must one day answer to a higher authority than him for this crime, this junk you deal to our kids.

November 04 2010 at 1:46 PM Report abuse -3 rate up rate down Reply
2 replies to ead17's comment
gizzynthefrog

Wow, take it easy there... your head just might pop off. I really wish you busybodies would just mind your own damn business. If I want to drink/eat crap, that's MY choice. Oh, and I am personally sick of hearing "it's for the kids"... Let parents take responsibility for their own damn kids. I don't give a rat's butt about your precious little brats.

November 04 2010 at 3:21 PM Report abuse +3 rate up rate down Reply
CAPITOL CLOTHING

WHERE IS THERE A 7-11 ??

November 04 2010 at 3:27 PM Report abuse rate up rate down Reply
wlh1923

Instead of advertising campaigns to bring people in the chain should concentrate on upgrading it stores, paying attention to the competition and just cleaning up its stores. In this area (suburban Philadelphia) the 7/11s are few and far between. The one or two that left are astonishingly grungy hell holes, unfortunately the same way they were 25 years ago. Limited and poor selection of anything and everything. Run by foreigners (Indians) who seriously overcharge they are a throwback to convenience stores of 40 years ago. In this area you'll see 100 WaWa 's for every 7/11. Wawa's are changing and upgrading constantly. The only reason 7/11 hangs on is because of the locations they are in. Transient and poorer neighborhoods. Grungy Hellholes.

November 04 2010 at 1:20 PM Report abuse rate up rate down Reply