The new offers from Deals for Places are similar to the discounts we have seen for Foursquare and Gowalla users, which reward users for checking into a location on their smart phone. Checking in at a store basically means you have opened an app on your phone that can determine your rough location, and clicking a button that marks you as visiting. Other check in services, like ShopKick, use a audio-based system to prove you're in the store.
The new Deals for Places offerings look similar to other location-based discounts, but in many cases is a bigger discount than you'll find on Foursquare or other location-based check ins.
The following stores, teams and hotels are offering discounts on Facebook Deals for Places in the coming weeks.
- 24 Hour Fitness: Donating $1 to Kaboom to support children's health for everyone who checks in to its fitness clubs.
- Alamo Drafthouse Cinema: Hosting a free screening for whichever of its movie theaters gets the most check-ins, as well as giving free souvenir Facebook Places pint glasses just for showing that you've claimed the deal.
- American Eagle Outfitters: Offering 20% off.
- Chipotle: Giving its Facebook guests two entrees for the price of one.
- Gap: Giving blue jeans to the first 10,000 customers to claim their deal.
- Golden State Warriors: Inviting those who check in on Facebook to an exclusive event with a basketball player on the NBA team from Oakland, Calif.
- Harrah's: Offering a complimentary roller coaster ride, nightclub admission, buffet or other gift to people who stop by any of its 10 Las Vegas resorts.
- H&M: Offering 20% off.
- Lululemon: Sharing the gift of yoga by giving guests a pass to a local yoga studio.
- Macy's: Offering 20% off select merchandise.
- McDonald's: Giving $1 per customer to the Ronald McDonald House Charities.
- The Palms: Upgrading your room or extending your weekend at the hotel another night -- on the house.
- REI: Donating $1 to a local conservation non-profit when you visit its stores.
- San Francisco 49ers: Giving the first 200 fans who check in the opportunity to buy tickets to a subsequent football game for just (you guessed it) $49.
- Starbucks: Donating $1 per guest to Conservation International.
- TAO and LAVO: Adding you and a friend to an upcoming guest list at one of the nightclubs for checking in.
- Texas Tech: Giving away 100 pairs of tickets.
- University of California at Berkeley: Letting football fans who check in form the human "tunnel" through which the players run.
- University of Nebraska: Inviting attendees to a meet-and-greet with a Husker living legend.