You don't sell more than 200 million albums without winning over a few disciples. Pop diva Mariah Carey is counting on those legions when she debuts her line of bling, heels and perfume on the Home Shopping Network Nov. 29.
Shoes will run between $69.90 and $199.50, while the jewelry hopes to hit the channel-surfers' sweet spot between $39.99 and $199.95, according to Women's Wear Daily, which detailed Carey's new venture in a recent story. If you want to have the sweet smell of success like Mariah, twenty-five $275 bottles of her Luscious Pink Deluxe Edition fragrance with a Swarovski-crystal butterfly design will be available. Lots of other Mariah merch to get your spangle on will hit the air as well.
Carey said she stops clicking the remote when she gets to HSN, so hawking her creations on it seemed like a natural.
HSN might have a cheesy rep to some, but it makes good business sense as a selling stage for the R&B bombshell. No expensive shipping to storefront outlets -- and no profit-sharing either. The star simply pitches on camera in a controlled environment while warehouses stand at the ready to send the goods directly to the consumer.
The branding bonanza will unfold before Carey is expected to deliver her first child in the spring. HSN isn't taking chances with the gestation of Carey's collection. Hoping to hit the high note with a cross-promotional blitz, HSN will begin selling Carey's new CD, Merry Christmas II You, on Nov. 2. She will then appear front and center on the holiday special Merry Christmas to You, on ABC Dec. 13.
Carey is going where long-ago models Iman and Twiggy and chef Wolfgang Puck have gone for HSN, but her visibility is much greater. And not always for the right reasons. In 2001 she suffered a reported nervous breakdown, preceded by an uncomfortable strip-tease as she handed out Popsicles and slurred her speech on MTV's Total Request Live. It was her Tom Cruise couch moment, and it was only exacerbated by brickbats hurled at her vanity movie later that year, Glitter.
She's in a better place now to connect with the cubic Zirconia set. She apparently has a stable second marriage with actor and DJ Nick Cannon that was tested by a miscarriage. She logged well-regarded supporting time as a social worker in the movie Precious. She mounted a huge comeback in 2005 with the album The Emancipation of Mimi, which won a Grammy and outsold every album of that year.
The 41-year-old song queen reportedly has more No. 1 hits than anybody but the Beatles and Elvis Presley. That kind of popularity could sell a lot of butterfly earrings and fur-trimmed suede boots.
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