Glenn Beck's Latest Venture: Emergency Food Rations

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Glenn BeckGlenn Beck has risen to fame as the voice of America's distressed conservatives, but the famous author and media personality's greatest strength may lie not in his skill as a speaker or pundit, but rather as a marketer. This was put in sharp relief this week as Beck simultaneously released his latest book and drew widespread attention for his endorsement of a survivalist food company.

Hitting shelves on Tuesday, Beck's latest book, Broke, drew attention to his impressive marketability as an author. His eighth print book (he's also published three as audiobooks), Broke plays to Beck's ability to balance anger and hope. Like three of the author's books that made The New York Times bestseller list, it offers a critique of America's progressive history, finishing with what the subtitle describes as "The Plan to Restore Our Trust, Truth and Treasure." Speaking of the book on his radio program, Beck suggested that Broke ends on a positive note, offering "Real solutions to restore our trust, our truth, and our treasure. And really the first two, once you do the first two, trust and truth, treasure will restore itself."

As an author, Beck usually finishes with a sunny outlook, but as a paid spokesman, he tends to paint a dark picture of the future. A longtime spokesman for Goldline, a gold investment company, he endorses the rare metal as a hedge against a collapse of the dollar. In an interview with Goldline's CEO, Mark Albarian, he paints a somewhat surprising worst-case scenario, arguing that "You have to think like a German Jew in 1934 . . . People had food, diamonds, gold, artwork, anything of value that people would say, oh, you know what, things are going to change. So I'll be able to trade in gold or whatever."

Beck's recent endorsement of a survivalist food company reflects a similarly grim outlook. Foodinsurance.com offers freeze-dried meals that, according to the website, will remain edible for up to ten years. The company asserts that this product "protects us and gives us peace of mind," and finishes by asking "Why not make sure you and your loved ones are prepared with enough food and water to survive the ever-increasing number of disasters in the world?"

The dark theme continues with Beck's endorsement, in which he describes his relief after buying food insurance. Looking at his crates of freeze-dried meals, he claimed that he felt a load rise off his shoulders as he realized, "I could lose my job and my family will eat." For millions of workers who have lost their jobs over the past three years, Beck's endorsement probably seems especially trenchant.

But what of the rest of the country? While layoffs can threaten food security, Beck notes that they aren't the only potential threat. In a promotional video, the pitchman offers a vague warning about the unforeseen dangers that are out there: "Do the easy stuff now. Prepare yourself now for what we all hope won't happen . . . but probably will if you're not prepared."

For Beck's fans, the commentator provides a compelling and addictive mix of best-case and worst-case scenarios, simultaneously outlining what he feels America needs to do while warning about what will happen if his suggestions are ignored. While neither Beck's predictions nor his prescriptions may come to pass, one thing is certain: either way, the master of all conservative media is sure to make some money.

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dsa1007

Hey Beck...What are you going to eat when all your packaged food blows away in the tornadoe, or floats away in the floods, or is blown sky high by "the bomb"?.....Well, when the world starts spinning counter-clockwise I think I'll just work my way over to Beck's place and steal his food!!...Do you really think Beck would eat that cancerous crap?...Pa-leeeezzzz!!.....He'll be busy eating white babies and drinking thier blood!!...But, I'm sure he'll share a chunk-of-child with you if you kneel and kiss his gold ring....So many old sheep following him over the cliff-----So sad!!!

October 29 2010 at 1:10 PM Report abuse -1 rate up rate down Reply
1 reply to dsa1007's comment
luvtopleaze

I guess you don't know a thing about basic economics and world history ! Say this a million times to yourself.."everything is fine..everything is fine...everything is fine.........." So naive !!

October 29 2010 at 1:16 PM Report abuse +1 rate up rate down Reply
legalcld

Yeah, well people laughed and mocked Noah while he was building his Arc. They weren't doing so much of that when the flood came!! Take it for what its worth!

October 29 2010 at 11:17 AM Report abuse rate up rate down Reply
GOD in all u DO

i have learned someting in the last few years.....whom ever the "driveby" media or the left (the same people) go after......those are the people to listen too. they have since day 1 gone after glenn beck so i listen!!! for those who bash glenn beck....your are either a brainwasher altra LIB or you dont listen or watch his shows....you formulate your opinions from listening to what the media tells you.

October 29 2010 at 11:12 AM Report abuse rate up rate down Reply
Catman

Lets see, earthquakes in South America, flooding in the Mid west and north east of the US, Hurricane's and tornado's in the deep south , southeast and eastern seaboard. Riots throughout Europe unemployment at over 10%.... What could you possible be afraid of that you would want to protect your family by having food stored for emergencies???? All these commentators talk trash, but never address the issues or prove him to be incorrect, or present the "LIES" he purportedly tells. THE RED PHONE HAS ONLY RUNG ONCE, and that was to tell him the Number was on the bottom of the phone. Next Tuesday will say it all....... Ya'll keep listening for the Ice Cream truck Obama is driving with the free Nutty Buddie's for all the "chilluns"

October 29 2010 at 9:25 AM Report abuse rate up rate down Reply
rmrnite

Glenn Beck made a sex tape with Karl Rove,Sarah Palin and Rand Paul, it's called 'conservatives go bowling' good luck next tuesday haters!!!!!!!!!!!

October 29 2010 at 8:53 AM Report abuse rate up rate down Reply
mojorisn69

See ya's Nov 2nd!!! Thanks Glenn!

October 29 2010 at 8:23 AM Report abuse +8 rate up rate down Reply
jerrym930

Glen Beck has been endorcing this emergency food supply for a long time. He did not just start doing this. What this shows is the liberal media has not really listened to Beck, or they chose to use other things to attack him over the last year. Now they are just trying to make him look like a loon. The liberal media is full of idiots, who only know how to attempt to make themselves look important by attacking those they disagree with. It is not surprising, since their Democrat heros do exactly the same thing.

October 29 2010 at 7:22 AM Report abuse rate up rate down Reply
1 reply to jerrym930's comment
ocrbmom

Do you really watch this man or are yu just spouting off. There is no one that spews more hate that him and no one that attacks more than him. Do we watch the same man?

October 29 2010 at 10:24 AM Report abuse +3 rate up rate down Reply
Mike

People watch Olberman and Maddow right...........

October 29 2010 at 6:22 AM Report abuse -3 rate up rate down Reply
1 reply to Mike's comment
royacarpenter

4 people watch MSNBC. 3 of them are cameramen.

October 29 2010 at 1:38 PM Report abuse rate up rate down Reply
Johnny

Here's a good title for Beck's next book..."CHARLATAN," an autobiography by the Doyen of Mountebanks. John Svengali

October 28 2010 at 11:40 PM Report abuse rate up rate down Reply
efleishman

GLEN BECK AMERICAN HERO. A PHd friend of mine calls him GOD. That's what this wonderful nation has come to....a worshipper of a fraudulent, evil, greedy man. Every generation has one or more of these guys that appeal to the plastic public. He makes Bernie Madoff look like a philanthropist. He convinces the uneducated that there are simple solutions to complex problems. He convinces people that pre- emptive attacks on "enemies" is just what we need. He never addresses the atomic cloud that will float this way afterwards and kill us all. This is a great american. Looks and sounds like a modern evangelist and all of us know what they are selling.

October 28 2010 at 10:35 PM Report abuse +1 rate up rate down Reply