MySpace will launch an original Web series focused on the so-called Jerk urban dance movement.

The series, "Jerk All-Stars" will consist of 14 episodes of several minutes each, with the series debuting next month Reuters reported. Sprite will be the exclusive sponsor.

Jerk, or Jerkin', is a dance movement that originated in Los Angeles. Dancers wear skinny jeans and brightly colored clothes. The jerk is a dance move in which dancers move their legs in and out.

Internet videos have helped popularize the movement.

"Discovering and being discovered is core to our DNA, as is self-expression," MySpace chief revenue officer Nada Stirratt said. "We noticed our audience got involved around this. That's why this is a great project for us."

The MySpace social network is a unit of NewsCorp. (NWS).




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