Google (GOOG) widened its lead as the world's most popular search engine last month as students returned to school. The company attracted 66.1% of U.S. searches in September, up from 65.4% the previous month, according to a ComScore report released Wednesday.

The gain marked the first month-over-month increase this year for Google, which is scheduled to report its third-quarter earnings Thursday, UBS analyst Brian Pitz wrote in a research note.

Meanwhile, the search share for Yahoo, the No. 2 search engine, fell to 16.7% in September from 17.4% in August, according to ComScore. Microsoft Corp. (MSFT), Ask Network and AOL Network sites collectively accounted for 17.2% of search-engine visits in September, remaining approximately flat from August, ComScore said.

Increase your money and finance knowledge from home

Reading a Stock Quote

Learn to read the ingredients of a stock.

View Course »

Introduction to Economic Indicators

Measure the performance of the economy.

View Course »

Add a Comment

*0 / 3000 Character Maximum

1 Comment

Filter by:

google was always ahead of yahoo since google was made before then was when yahoo and altavista were popular now the are shadows of what they one were altavista is just yahoo search which is now bing search which was never that popular.

October 13 2010 at 10:20 PM Report abuse rate up rate down Reply