The owners of National Football League franchises will be presented with a proposal that will give the league's apparel and sideline rights to Nike (NKE), CNBC reported.

Nike, Adidas (ADDYY) and Under Armour (UA) all bid for the rights, CNBC reported without naming its sources. The value of the deal is not currently known.

Reebok, which is now owned by Adidas, reportedly paid $300 million for the 10-year rights in 2001.

Under the terms of the new deal, Under Armour would continue as the league's apparel supplier. New Era will be presented as the official cap of the league.

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A minor correction there, what you meant at the end was Under Armour would retain the apparel for the NFL combine. I had speculated back in July about UA winning the main deal, I am kind of sad to hear it will go to Nike. Though I had to expect they would be the shoo-in. That blog post if anyone is interested. (UA stock has done plenty well since then regardless.)

October 12 2010 at 11:18 AM Report abuse rate up rate down Reply