Sales of 3-D televisions aren't growing as quickly as TV makers had expected this year, according to a third-quarter report from DisplaySearch on Tuesday.

The display market research firm forecasts that 3.2 million 3-D TVs will be shipped worldwide this year, with just under 1.6 million going to North America. That's less than the shipments of 3.4 million worldwide -- and just over 2 million in North America -- that DisplaySearch predicted back in July. All together, the company now expects 3-D sets will make up 2% of all flat-panel televisions shipped this year, compared with an anticipated 5% three months ago.

"North American consumers in particular appear to be playing a waiting game," Paul Gagnon, DisplaySearch's director of North America TV research, said in a statement. "Set makers have trained consumers to expect rapid price falls for new technology, and consumers seem happy to wait a little."

High prices and a lack of 3-D content are to blame for the slower-than-expected growth as cash-strapped consumers wait for prices to fall closer to conventional television prices, the company says. But DisplaySearch remains bullish, predicting that lower prices, more content and better technology will boost sales dramatically in the next four years. In fact, DisplaySearch raised its forecast for 2014. It now expects annual 3-D shipments will surge to about 90 million that year -- making up 41% of TV shipments -- instead of the 42.9 million -- or 37% -- previously anticipated.

In North America, conventional two-dimensional TVs also have seen lower-than-expected sales so far this year. Total TV shipments fell 3% in the second quarter, compared to the year-ago quarter, for the continent, DisplaySearch said last month. Meanwhile, global shipments jumped 26%.

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SAM

I'M WAITING ON 4-D TV SO I CAN ACTUALLY BE IN THE ACTION MYSELF!! IMAGINE TAKING A HOCKEY PUCK RIGHT IN THE TEETH IN YOUR LIVING ROOM SHOT OUT OF THE TV SET!!

October 13 2010 at 3:17 PM Report abuse rate up rate down Reply
bbpincorp

I have a 55" 3D TV---Love it....especially ESPN 3D---wish they would broadcast more events--its really stunning

October 13 2010 at 10:16 AM Report abuse rate up rate down Reply
BRAD

I will never own a 3-D TV, as I was working on a farm 20 years ago and received a eye injury and lost sight in my left eye. You need two eyes to watch 3-D. There are alot people in this world that only have sight in one eye.Never really noticed until I lost my sight.

October 13 2010 at 7:05 AM Report abuse rate up rate down Reply
Wendy Gilson

I see no reason a TV set should be made into three d viewing pleasure in your home. Cost is very exspensive, and one must purchase some glasses, which know cost as much as small tv. Todays economy, who can afford all these's new tv.,s stores want us to purchase. I still have old fashion 19 inch tv with cable and modern dvd and vcr player combo, amazingly all these items are working fine. Flat screan tv are nice but take one inch off of your viewing pleasure. All consumer watch dogs want us to do now a days is spend our money on things may not really need in our home.

October 13 2010 at 5:13 AM Report abuse +1 rate up rate down Reply
stubit586

3-D has been around since the 1950's and never caught on. People do not like wearing the glasses (especially at home where many like to multi-task while watching TV), 3-D gives some people headaches and most people can only take so many car crashes coming right into their faces before they get tired of the effect.

October 13 2010 at 12:43 AM Report abuse +2 rate up rate down Reply
bjw367

What are you going to look at on 3D tv........2D!!!! Dah!

October 12 2010 at 11:31 PM Report abuse rate up rate down Reply
Crosby

Hi Danny. The reason no one is buying this trash is because GROWN UPS pay the bills. Anyone with an iota of sense knows that 3-D technology is better left to the theatres. (And even then it is still kinda lame.) It doesn't matter when the prices go down cause you will still have to wear gigantic glasses to watch. So, when someone does buy a 3-D TV, they can sit there looking stupid and FEELING stupid.

October 12 2010 at 10:32 PM Report abuse +5 rate up rate down Reply
hyrulenick

Just like Color TVs of the 1970s and HDTVs of the 2000s... 3D TV will grow in the 2010s

October 12 2010 at 10:27 PM Report abuse -1 rate up rate down Reply
ANN & JOE

I TRIED IN OUT IN SEARS AND IN ABOUT 5 MINUTED I FELT A PAIN IN MY EYE. tHE BATTERY OPERATED GLASSES NEED A LONGITUDINAL STUDY ON THE EFFECTS ON THE EYE AND OTHER PARTTS OF THE BODY E.G. THE BRAIN.

October 12 2010 at 9:18 PM Report abuse +4 rate up rate down Reply