Newsweek magazine and news website The Daily Beast are in talks about a possible merger, according to The Wall Street Journal.

The two news outlets are considering a structure whereby Tina Brown, co-founder and co-owner of The Daily Beast, would become editor of Newsweek while maintaining her current editorial duties at The Daily Beast, The Wall Street Journal said without naming its sources.

The Daily Beast publishes a mixture of original and third-party content.

Brown would have two bosses under the proposed arrangement: Sidney Harman, who recently bought Newsweek, and Barry Diller, CEO of Daily Beast owner IAC/InterActive Corp.

Newsweek is set to lose at least $20 million this year and has already lost some of its best-known writers. The Daily Beast, which averages 4.6 million visitors a month, could provide an infusion of editorial talent.

The Daily Beast is set to lose about $10 million this year, though executives expect it to turn a profit in two years' time.

No deal has been agreed regarding the merger.

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Let's hope they get the naming right and come to market with an outstanding and aggressive name. Most companies stumble when naming mergers:

October 18 2010 at 12:35 PM Report abuse rate up rate down Reply