The Power of 10: Group Turns 10/10/10 Into an Environmental Holiday

As Daily Finance's Jon Berr recently reported, Sunday, October 10, 2010 will be a banner day for the numerologically inclined. Through 10/10/10 themed sales and vacation specials, wedding packages and induced births, thousands -- if not millions -- will take advantage of a handy, easy-to-remember date that only comes along once per century. But, while the internet is filled with chatter over the day, one event seems to have gained particular attention:, an international climate-control group, has declared Sunday as a day of action, and more than 7,000 community organizations have partnered to dedicate 10/10/10 to environmental work across the globe.

A year ago, launched its first public action day. Titled the "International Day of Climate Action," it involved 5,245 coordinated rallies and demonstrations across 180 countries. Event organizers hailed it as "the most widespread day of political action in the planet's history" -- an evaluation that many in the media seconded. Unfortunately, while the October 24th event drew public attention and demonstrated a groundswell of grass-roots concern about environmental action, it didn't make a big impact at that fall's U.N. Climate Conference in Copenhagen, and negotiations for global warming initiatives faltered.

Stepping It Up

This year, decided to take its plans one step further. The group's "Global Work Day" on Sunday is designed to show that concerned members of the public aren't only interested in demonstrations, but are willing to get their hands dirty. In an interview with Daily Finance, Jamie Henn, global communications director for, was slightly more pointed in his description, noting that "We wanted to show our politicians what real work on the environment looks like."

To a certain extent, any day would be appropriate for a global work party. But Henn notes that Sunday's early-October event fits well into the political calendar. In America, "We're three weeks out from the midterm elections," which translates into a major show of political will as Senate and Congressional candidates go into the final swing of their campaigns. Internationally, October also works well. Once again, the U.N. is holding a climate change summit, and Sunday's work event coincides nicely with diplomatic negotiations about the conference.

Convenient Numerology

Ultimately, though, chose October 10 because it's a catchy date that sticks in the mind. Henn also notes, however, that the date fits in well with his group's ethos: "In large part, we picked 10-10-10 because of our love of numerology and digits. After all, our name comes from another number: 350 parts per million."

Henn is referring to 350 parts per million of carbon dioxide, a target number that, his group argues, represents a safe distance from the tipping point at which global warming will have irreparable effects. Currently, the number is at an estimated 387 parts per million.

While some holidays, like July 4 and October 11, commemorate specific events, most public holidays aren't tied to a specific date; rather, they represent a day on which politicians, marketers, or the public decided to celebrate a specific concern or group. In that context, October 10 might be a good, easily-remembered day for global climate action., however, is not ready to commit to a consistent day or action just yet: "We haven't set any date for next year," Henn admits. "We plan to focus on what we think is necessary, and we're not sure if another day of action will be the most effective event at that time."

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They want you to buy the cheap **** made in China.

October 10 2010 at 8:38 AM Report abuse rate up rate down Reply

The thing I could never understand is why the looney liberals decided to try and convince us that our dirty air was warming the planet? Did they really think the majority was dumb enough to believe it? Sure, convincing the young and inexperianced like those under 30 years of age would be easy but did they really think they had a shot at those of us who have been around long enough to see how things really operate. If I was a young person I would be insulted at how stupid they think they are, Obama runs around saying he needs the young and first time voters who voted for him to come out again, or in other words the people with the least life experiance are the only ones left who believe in them. The worst thing about all of this is the liberals all or nothing attitude and thats shameful, our air is filthy and we could have came together to see what could be done about it without destroying our economy or costing people jobs or higher rates. We could fix our filthy, dirty air but the liberals won't let us, its global warming or nothing for them.

October 10 2010 at 5:32 AM Report abuse +2 rate up rate down Reply

Looks like the usual collection of liberals with nothing else to do. Maybe they can check out the $50 Million Golden Gate Bridge suicide net to make sure it works. Will the Climategate guru who faked temp readings be there??? Maybe Al Gore will leave his new 20,000 sq ft home and show up in one of his oversized gas guzzling SUV's ..............Hyprocrites !!!!!!!!!!!!!

October 10 2010 at 5:15 AM Report abuse +1 rate up rate down Reply

Ohh hey kids we have a catchy date, lets do something. Call it turn GREEN DAY. Ohh boy this is gonna be fun. Does AOL realize how stupid some of these titles sound. Lets hope this isn`t like a virus, God help me if I ever started acting like green goose running around quacking.

October 10 2010 at 3:04 AM Report abuse +1 rate up rate down Reply

Give it up.

October 09 2010 at 11:26 PM Report abuse rate up rate down Reply


October 09 2010 at 9:33 PM Report abuse +3 rate up rate down Reply

How about a worldwide day of masturbating for the planet?

October 09 2010 at 9:29 PM Report abuse +1 rate up rate down Reply
rotten rollin

Environmentalism advancing liberalism......a double pox upon us. Google DDT and Silent Spring and Michael Crichton to see how environmentalism has killed hundreds of thousands in Africa, AND contributed greatly to America's bed bug problem.

October 09 2010 at 8:41 PM Report abuse +3 rate up rate down Reply

leave it to environmentalists to ruin a perfectly decent day on the calendar.

October 09 2010 at 5:27 PM Report abuse +4 rate up rate down Reply
2 replies to John/Kristine's comment
ghsong will be a good day to go buy 10 or 15 bucks worth of good old fashioned lightbulbsive been picking up a package nearly every time i go to the grocery store for the last will not be able to buy them late next year thanks to these wacko goobers...instead you will have to buy the ones that cost 5 dollars,are full of mercury and shed about 1/3 the light.similar deal to when the same morons got smaller commode tanks made into law....supposed to save water but of course it only caused people to have to flush more thereby actually using more water.

October 09 2010 at 8:13 PM Report abuse +2 rate up rate down Reply
rotten rollin

The toilet handle is on the LEFT.

October 09 2010 at 8:42 PM Report abuse +3 rate up rate down Reply

Ahhh Yessssssssss , 10/10/10 , & next year it will be 11/11/11, and after that 12/12/12 and we won't see them again for 100 years !!!!!!!!Sorry , i don't think we'll be around for the next century , but if we are ......... let's hope we can remember what day it is ? LOL !!!!!!

October 08 2010 at 10:33 PM Report abuse +4 rate up rate down Reply