Borders book storeBorders has slowly increased the value and frequency of its coupons, now offering this Borders coupon for 40% off for two days! The trade off is that this coupon is only valid in stores, not online. Expires tomorrow, Oct. 9, 2010.

You've got to be a Borders Rewards member to take advantage of this deal. You can join -- for free -- online or in stores. One coupon per person during the valid period. This coupon is also accepted at Borders Express and Waldenbooks.

Caveats: cannot be combined with any other offer, promotion, sale pricing, coupon, or discount, including group discounts, except Borders Bucks, Borders Rewards Plus 10% off purchase price Most Everything Else and Personal Shopping Day 10% off purchase price discounts (10% off purchase price discounts are in-store only and taken after all other discounts are applied, including this offer and Borders Bucks, if any).Excludes Borders Rewards Plus memberships, previous purchases, special orders, shipping, gift cards, coupon books, newspapers, magazines, comics, eBooks, audiobook downloads, music downloads, vinyl LPs, Rosetta Stone® software, tax software, video games, and all electronics, including eReaders, and eReader Protection Plan Packs.

Check back later today and through the week for more great deals at WalletPop.com.

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