Amazon Plans Android App Store to Compete With Google
A number of media outlets are reporting that Amazon.com (AMZN) will start its own Android app store, putting it into direct competition with Google (GOOG) to sell applications for the mobile operating system. The move would also help Amazon flank the Apple (AAPL) Apps Store which distributes software for the iPhone and iPad.
Amazon.com may simply have decided the app market is too important to the future of e-commerce to be left to rivals Google and Apple. That may not be a solid rationale by itself, but sometimes a good defense is the best offense.