Google TV represents the company's initial foray into home entertainment, and it comes at a time when other big tech companies like Apple (AAPL), Amazon (AMZN) and Netflix (NFLX) have introduced -- or are racing to introduce -- rival offerings. In essence, Google wants to make the Internet fully accessible on your TV -- and in the process make searching for videos as easy as it's made searching for Web pages.
Google also said it has struck partnerships with a variety of Web-based content companies, including microblogging phenomenon Twitter and streaming-music site Pandora. Google TV will be built into new Sony (SNE) flat-screen units, as well as a new set-top box manufactured by Logitech (LOGI).
Interestingly, the big TV networks NBC, ABC, CBS and Fox, are not among the partners announced Monday. Google also didn't mention a price for its new offering.