For some industry observers, the unveiling of Microsoft's Windows Phone 7 on smartphones is the equivalent of watching a movie rerun. Since debuting Windows Phone 7 in February, a peek here and a peek there have revealed various handset makers testing out Microsoft's mobile operating system, such as LG and HTC.
That misstep in keeping up with the iPhone and all the iPhone knockoffs cost Microsoft market share, as well as a portion of Microsoft CEO Steve Ballmer's annual bonus. Last year, Microsoft's Windows Mobile 6.5 was launched as an effort to gain ground and tide people over until Windows Phone 7 was good to go, but that effort fell short.
Deutsche Bank analyst Jay Goldberg noted in a previous DailyFinance interview: "Microsoft fell behind because of Windows Mobile 6.5 and Windows Phone 7 will keep them in the game a little longer."
Investors may want to watch for any action in the stock come Nov. 8 when the phones become available via Microsoft's exclusive arrangement with AT&T. Microsoft apparently had little choice except to do an exclusive deal with AT&T, as Verizon wasn't willing to support the new mobile operating system until 2011.