Beware counterfeits UGGs, CoachWith Black Friday 2010 rapidly approaching and consumers in search of holiday shopping deals, beware the temptation of the super low price on products that don't really get sold on the cheap. Would you buy a $20 Rolex on a street corner and really believe it's a Rolex?

It's not always that obvious. Even a phony web site can look legit.

Here are the top 5 most complained about counterfeits being sold on the web, according to our partners at SiteJabber.com:

  1. UGGs: The trendy boots don't come cheap, so they are a prime target for knockoffs.
  2. Coach: It's easy to find real Coach wallets and handbags. Just be prepared to pay. Want them cheap? Be prepared to get fakes.
  3. Tiffany's: Now there's a name that conjures class, and cost. Looking for a great deal on Tiffany jewelry? Maybe a closeout only available on a particular web site? Great, if you want to watch the silver come off or some other calamity that wouldn't occur if it really was from Tiffany.
  4. Christian Louboutins: If you're going to get a pair of one of these high-end shoes and boots worshiped on Sex and the City, be prepared to spend $800-$2,500. But wait, they're on sale for $150-$200. Wow! What a deal! You get to spend a couple of hundred dollars to get a shabby knockoff. Awesome. (That's the real Christian Louboutin pictured with his shoes below.)
  5. Sports jerseys: Officially licensed athletic apparel comes at a premium, because, it is, well, authentically licensed. That makes this an easy target market for fakes. How about a site that in its FAQ actually is sort of honest by coming up with a word for their products that sounds better than counterfeit: "Replithentic."
christian louboutin
Many of these sites, whether they have U.S. phone numbers or not, are really based in China. So, make a mistake and do business with one and you can be pretty well assured of a lousy outcome.

To see what other consumers think about a site -- before you buy -- check it on SiteJabber.com. You can use the convenient search bar you'll find on the main Consumer Ally page.

SiteJabber.com suggests consumers consider these steps to avoid counterfeits:
  • Apply the simple standard of "is this deal too good to be true?"
  • Be leery of sites you've never heard of
  • If you go forward, try to use a credit card with good anti-fraud protection and DO NOT use a debit card or wire cash

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