Sears Plans to Open Dozens of Toy Shops in Time for Holidays

SearsSears (SLHD) will open toy shops in 85 stores in key markets in a bid to attract shoppers in time for the holiday season.

"We have a very aggressive plan for growing our toy business," Julia Fitzgerald, chief marketing officer for Sears' toy business told Reuters.

The company will allocate as much as 1,800 square feet of floor space each of 85 stores to toys. The decision was prompted by customer interest in buying toys at locations such as malls, Fitzgerald said.

The shops will aim at parents of two to five year olds in cities such as Philadelphia, New York and Minneapolis.

Sears previously experimented with a partnership with KB Toys, but eventually ended the project.

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Sears had better Watch how they spend their resources. This Holiday season will be exactly the same as the last 3 seasons and Sears might go the way of Wards if they Gamble on this season being any better

September 24 2010 at 10:18 AM Report abuse rate up rate down Reply