Toys R UsWondering what the "it" toys will be this holiday season? According to Toys R Us, the hot list will include plush toys and dolls, new versions of old games and -- as always -- toys tied to movies.

Toys R Us, which made a good call last year by stocking up on Zhu Zhu Pets, on Tuesday released its annual list forecasting the toys that children will crave most during the winter holidays.

"We see a lot of exciting and innovative toys this year," says Lisa Harnisch, Toys R Us vice president and divisional merchandise manager. Some standouts include the Disney Princess & Me line from Jakks Pacific, which comprise 18-inch dolls of characters in famous animated movies; the Tomica Hypercity Mega Station Set, a model railway set of a city with automatic train crossings where cars stop to let the train through, from Tomy, the top toy train line in Japan; and the Squinkies Cupcake Surprise Bake Shop by blip toys, a playset for the squishy collectible pencil toppers.

Scrabble Gets a Timer

In good news for your wallet, not all toys on the list are big-ticket playthings. Toys R Us is promoting gifts with prices starting at $12.99 for Sing-a-ma-jigs!, a Mattel line of six animal plush toys that play songs when squeezed. The retailer also is promoting the Pillow Pets line of convertible plush toys, which sell for less than $20 each, and Lalaloopsy, a line of rag dolls priced at $24.99.

The 36 hot toys on the list include a number of familiar names, such as Scrabble, which Hasbro has reinterpreted as Scrabble Flash, a timed version of the word game; and Minotaurus, a board game from Lego Systems using its famous building blocks. The list also features several tie-ins with the Disney-Pixar movie Toy Story 3, including a U-Command Buzz Lightyear action figure from Thinkway and Tri-County Landfill playset from Fisher-Price.

Toys R Us, which recently unveiled plans for an initial public offering, is planning an aggressive slate of store openings and exclusive products for the fourth quarter, which is typically the most profitable period of its fiscal year. Last week, the retailer said it would open FAO Schwarz pop-up stores in malls, along with the 600 Toys R Us Express pop-ups it had previously announced. It has also introduced a Christmas Club savings program and layaway service to attract budget-conscious parents (and it's gearing up for a big hiring spree this holiday season).

Continued Economic Concerns
Those could turn out to be wise moves considering that shoppers still appear to be wary of spending. Back-to-school sales in August were mildly disappointing, hinting that parents remain cash strapped two years into the economic downturn. And observers have noted that economic indicators that directly affect shopping, such as employment and housing, remain depressed, along with consumer sentiment.

Harnisch acknowledges the continued concerns about the economy, but she says toys for kids are a relatively secure holiday purchase. For "parents and gift-givers," she says, "that's the last thing they will cut from their budgets."

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It's always fun trying to pick the upcoming hot toys and amazing to watch what unfolds. I think that Mighty Beanz are going to be big sellers this holiday season. Low priced, fun, and collectible.

October 20 2010 at 12:14 AM Report abuse rate up rate down Reply
cats power

all made in China and TOXIC and cheap labor at china .. Toys R US paid $1.00 per day and no health insurance, no benefit and retirment ... HELLO C.E.O and wall street hire people cheap labor and slave ... wow congrats you make a big profit

September 28 2010 at 7:24 PM Report abuse rate up rate down Reply

what a pathetic list! I'd cry if I were a kid! HAAAA Christmas is a made up holiday. Jesus wasnt born on Dec. 25th so stop perverting the Bible. Google it. Santa rules.

September 23 2010 at 7:20 AM Report abuse rate up rate down Reply
Paul kids for "beer Pong" when they get to college??

September 21 2010 at 1:57 PM Report abuse +2 rate up rate down Reply

I work as a volunteer at my synagogues weekly soup kitchen. When guests bring their children, I give them cheap toys bought at a nearby Duane Reade--a paddle ball, a coloring book and crayons, a bag of toy soldiers. Their little faces just light up at these simple gifts, so different from the spoiled brats who whine for expensive (and ugly) electronic junk such as described in this article! It makes me feel good to brighten poor kids' lives a little.

September 21 2010 at 9:21 AM Report abuse +2 rate up rate down Reply
1 reply to snsurone's comment

you are an awesome individual. thank you very much

September 21 2010 at 12:31 PM Report abuse +1 rate up rate down Reply

IT Moves When You Tickle It. The latest must have childrens gift it the TickleMe Plant. Kids get an opportunity to grow a plant that will close its leaves and lower its branches when tickled. My studnets run to class to Tickle their plants during homeroom. This plants grows all year, even in winter indoors. Just Goggle TickleMe Plant and see the back to school specials and videos of the plant in action at ticklemeplant com This is one experience every child deserves to have and a great way to get them excited about nature and gardening.

September 21 2010 at 8:06 AM Report abuse rate up rate down Reply

It is a shame that not all children will benefit from this article due to Sales Tax Hotel Tax School Tax Liquor Tax Luxury Tax Excise Taxes Property Tax Cigarette Tax Medicare Tax Inventory Tax Car Rental Tax Real Estate Tax Well Permit Tax Fuel Permit Tax Inheritance Tax Road Usage Tax CDL license Tax Dog License Tax State Income Tax Food License Tax Vehicle Sales Tax Gross Receipts Tax Social Security Tax Service Charge Tax Fishing License Tax Federal Income Tax Building Permit Tax IRS Interest Charges Hunting License Tax Marriage License Tax Corporate Income Tax Personal Property Tax Accounts Receivable Tax Recreational Vehicle Tax Workers Compensation Tax Watercraft Registration Tax Telephone Usage Charge Tax Telephone Federal Excise Tax Telephone State and Local Tax IRS Penalties (tax on top of tax) State Unemployment Tax (SUTA) Federal Unemployment Tax (FUTA) Telephone Minimum Usage Surcharge Tax Telephone Federal Universal Service FeeTax Gasoline Tax (currently 44.75 cents per gallon) Utility Taxes Vehicle License Registration Tax Telephone Recurring and Nonrecurring Charges Tax Not one of these taxes existed 100 years ago, & our nation was the most prosperous in the world. We had absolutely no national debt, had the largest middle class in the world, and Mom stayed home to raise the kids. We also were A Common Law Country! I have set up a place that the poor and middle class in the country can start to get some of this tax money back. It is our turn to have a piece of the action. Here is my way to get your loot back. Just google EASY STOCK CASH and click the first link. Once you get there, go right to the PENNY STOCK page to see what the rich don't want you to know.

September 21 2010 at 5:20 AM Report abuse rate up rate down Reply
1 reply to drw465784's comment

The only time in the last 100 years that the (lower) middle classes -- workers -- did well was during and following wars ... when other countries devoted their factories to making war materiel or when their factories were destroyed ours the only ones left standing. As soon as other countries had fixed their factories back up -- or built new ones -- and had somewhat satisfied domestic demand, we lost our advantage. It was an artificial thing: it won't come back.

September 21 2010 at 12:02 PM Report abuse rate up rate down Reply

'TOYS FOR THE WINTER HOLIDAYS' Is this a euphemism for 'CHRISTMAS'. Is this to placate those who belong to the non-benevolent societies, if Christmas has ceased to be, then say so and the toy trade should be wound down. What is the purpose of giving toys for winter holidays over any other holiday and holidays are all the year round. Do we collectively buy toys for other holidays?? Christmas is a time for goodwill to be remembered as part of the human reason to be. 'Winter holidays' in this context is psychologically vacant,blank and apart from being 'time off' has no other purpose. Christmas is a holiday which is truly a holy day and should not be dumbed down to pacify atheists and pagans.

September 21 2010 at 12:33 AM Report abuse +2 rate up rate down Reply
1 reply to mediaccom1's comment

Amen to that!

September 22 2010 at 6:26 PM Report abuse rate up rate down Reply