Toys R Us Hot Toy List 2010: What your kids will be begging for

Toys R Us has officially identified what its panel of experts believes will be the hot toys this holiday season. So for those who like to get an early start, a very early start in this case, on holiday shopping, Walletpop presents the Toys R Us Hot Holiday Toys List, hot off the presses.

  • Calico Critters Luxury Townhouse from International Playthings
  • Cuponk from Hasbro Games
  • Disney Princess & Me dolls from JAKKS Pacific
  • Disney Pixar Toy Story 3 Imaginext Tri-County Landfill from Fisher-Price
  • Fast Lane Wild Fire RC from Toys R Us
  • Imaginext Bigfoot the Monster from Fisher-Price
  • Leapster Explorer from LeapFrog
  • Loopz from Mattel
  • Minotaurus from LEGO Systems
  • Monster High Cleo DeNile and Deuce Gorgon doll set from Mattel
  • NERF N-Strike Stampede ECS from Hasbro
  • Pillow Pets from Ontel Products
  • Sing-a-ma-jigs! from Mattel
  • Squinkies Cupcake Surprise! Bake Shop from blip toys
  • Tomica Hypercity Mega Station Set from TOMY

Toys R Us Vice President of Merchandising, Lisa Harnisch told Walletpop that it takes the better part of a year to compile the Hot Holiday Toys list. "It starts just days after the holiday ends," said Harnisch. "Many of our executives go to Hong Kong on January 2 and meet with companies there. They start with thousands of toys and narrow it down to the best of the best.

They then come back to the U.S., and test the products in stores, conduct focus groups with parents and kids to see what they're really interested in, and narrow the list down to a few hundred toys. Many more meetings later, it gets chiseled away to just 15 toys.

"We spend a year testing and tracking," said Harnisch. "And we know we have the toys that top (kids) lists this year."

Last year's singing sensation and hot toy, Zhu Zhu pets aren't on the list -- Harnisch said only new toys are considered -- but if a singing animal is what you're kid is after, the Sing-a-ma-jigs from Mattel should do the trick.

Several of the toys are exclusives to Toys R Us, including the Disney Princess and Me dolls sold only at Toys R Us and Disney stores. At $49.99, the dolls aren't too expensive, although accessories and clothes will add up fast at $14.99 and up. And this week, forward thinking shoppers can snag three of the toys on this list on sale, as advertised in the company circular: Calico Critters, Squinkies, and Imaginext toys are all "buy two and get the third free."

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