Yes, you read that right, Black Friday Season. Over the past two years we've seen a transformation of Black Friday from a one-day event, celebrated by shoppers the Friday after Thanksgiving, to an event that starts up in late October and runs through early December.
With more time to look for deals, there is a temptation to hold out for a better deal but de Grandpre recommends that shoppers, "pull the trigger" as soon as they see the item they are looking for at the price they want, "especially if it is close to the prediction price." The reason for the quick purchase is that quantities are often limited and as de Grandpre explains, as long as you are happy with the purchase and the price, you still have a good deal that you can brag about, even if you find the same item $20 cheaper a week alter.
As far as how good the Black Friday deals are this year, de Grandpre expects them to be, "similar to 2009, but inferior to 2008." That's not to say that there won't be some fantastic deals to be had, as you'll see below, just that you won't find the same deep-deep discounts from 2008 when retailers were scared by the economy and cut prices to incredibly low levels to draw in shoppers.
When it comes to trends, shoppers can expect to see items like e-readers with book bundles and gift cards with game systems. While you won't see many discounts on subscription services like Netflix directly from the company, de Grandpre suggests that you may see deals including a few months of service with the purchase of a media streaming solution like the Boxee Box.
When asked for what consumers might see for the first time this year, de Grandpre pointed to a Groupon Black Friday coupon special similar to the recent nationwide Gap deal, but this isn't based on the same hard data that drives Dealnews' Black Friday predictions for 2010.
For the past few years, Dealnews has been making Black Friday predictions with incredible accuracy, scoring 82% on the 2008 predictions and 84% on last year's Black Friday deals. Rather than consult a crystal ball the Dealnews.com team looks at data for items in these categories over the past two years and then at the traditional Black Friday discount to arrive at a predicted low price for Black Friday.
In addition to posting its predicted prices, the Dealnews crew does a great job of educating consumers on expected prices and buying tips on HDTVs including size, timing and if 3D is worth it this year.
Now that you know what to expect for the Black Friday 2010 season, take a look at the predicted low prices for Black Friday 2010.
Dealnews.com's Black Friday 2010 Predictions!
Laptops and PCs:
- Netbook with 10" screen, Windows 1GB RAM for $179
- Well-equipped 15-16" Dual Core Laptop with 4GB RAM for $379
HDTV, Blu-Ray and Home Theater:
- Blu-ray player for $49, Netflix connected Blu-Ray for $69
- 46"-47" 1080p LCD HDTV, 120Hz or 240Hz for $899
- 50" 1080p plasma HDTV for $899
- Make sure you read the predictions to find out when's the best time to buy an HDTV. Hint: It's not Black Friday, but it is close!
- Kindle 3 with 3G for $169
- The Nook for $129
- Bundles with $50 or more in free eBooks
Macs, iPods and more:
- iMac and MacBook computers for 5% off from resellers like Amazon.com and others
- 2TB USB 2.0 External Hard Drive for $79
- iPod's for 10% off at resellers and retail stores
- Nintendo Wii Game Console for $99
- Sony PS3 for $249
- Xbox 360 Arcade with $100 gift card for $199
The Kitchen Sink:
- Free Shipping deals
- Big discounts at stores like Ace Hardware, Staples and Victoria's Secret with coupons
- PayPal discounts and possibly discounts on Amazon.com payments