UPS Launches Marketing Campaign to Promote Logistics Business

UPSPackage-delivery company United Parcel Service (UPS) is launching its largest ever marketing campaign to promote its logistic business to small and medium- sized companies looking to export their products.

For years, the company has been known worldwide for its slogan: "What can Brown do for you?"

The Wall Street Journal reported that print, TV and digital-media ads in the U.S., China, Mexico and the UK will soon promote UPS logistics with the slogan "We [Heart] Logistics."

Logistics are the critical steps that a company must go through to get its product to customers, including running a warehouse, shipping goods and clearing customs.

CEO Scott Davis told The Wall Street Journal that the idea to promote logistics globally came partly from statistics showing that 70% of the company's U.S. customers export to just one country, usually Canada.

"They are somehow intimidated by the cultural challenges of shipping to other countries," Davis said.

Increase your money and finance knowledge from home

What is Short Selling?

Make a profit when stocks prices fall.

View Course »

Investor’s Toolbox

Improve your investing savvy with the right financial toolset.

View Course »

Add a Comment

*0 / 3000 Character Maximum