In a move to gain a larger share of the beverage market outside of North America, Coca-Cola (KO) has bought Russian juice maker Nidan Juices, The Wall Street Journal reported Wednesday. Sluggish soda sales in the U.S. have pushed Coca-Cola to compete with PepsiCo (PEP) for sales outside of the country, according to the Journal.

The acquisition comes as no surprise. In March, Coca-Cola disclosed it had applied to Russian regulators for approval to buy a majority stake in Nidan, the country's fourth-largest juice maker, from private-equity company Lion Capital. Coca-Cola didn't disclose how much it paid for Nidan, but plans to spend as much as $1 billion in additional investments in Russia over the next few years, the newspaper reported.


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michael

good smart investment. Now Russian Vodka bottling company should open a plant here in the USA like Mississippi or somewhere south, Florida South Carolina or maybe Washington State closer by sea from Vlaidostock on the sea of Japan along side Korea.

September 01 2010 at 9:57 PM Report abuse rate up rate down Reply