Ford FiestaA poor-quality part forced Ford Motor (F) to temporarily halt shipments last week of its recently introduced Fiesta subcompact, causing the second such delay since its U.S debut last May.

A Ford spokesman declined to say what part was affected or to provide estimates of the amount of delay caused, the Detroit Free Press reported. "We did find a part-quality issue. We have addressed it, and vehicles are shipping from the plant," said Mark Fields, Ford's president of the Americas.

The delay affects more than 6,000 Fiestas. Of 2,300 cars inspected, just 12 had a problem with the part in question. About 4,000 more cars are yet to be inspected.

Pre-Orders and Frustration

The Fiesta is built at Ford's Cuautitlan assembly plant in Mexico. The automaker previously halted shipments of the fuel-efficient cars from the plant after a hurricane damaged rail lines in Mexico.

Ford heavily promoted the Fiesta for more than a year before it began sales in late June. That has created frustration among buyers who pre-ordered their cars and found they had to wait longer than anticipated for delivery, Free Press said.

The nation's second-largest domestic carmaker has been sending all customers that pre-ordered a Fiesta an apology letter and a $50 gift card.

In July, the first full month of sales for the Fiesta, Ford sold about 3,350.

Ford, along with other automakers, is due to report August sales Wednesday. Analysts believe Ford sales improved this month, compared to last month's disappointing levels.

A year ago, overall auto sales benefited from the federal government's "cash for clunkers" program, which ran for about a month before it was suddenly shut down due to overwhelming consumer response.

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fer355s

Listen this is the same---- as always. They get a good car spend a bunch on the marketing money and the it tanks. The name is horrible first off. They've been working on this car for years and now this. Its ignorance pure ignorance. Mullaly Fields Farly and Zubay should be held accountable right now for this and something done no excuses. The car is built in Mexico is that why they call it the Fiesta? In Europe they call it the Verve something I bet kids think is cool and the younger professionals do as well. Why didn't they call it the sombrero I mean come on get your head out of your asses Detroit. What boy in High School is going to come home and tell his Dad I want a Fiesta he'd get his ass beat the next day from his friends ribbing him of what he drives. This is dumb Detroit at its best. Clear all the namagement out and start again. Mullaly how do you say lucky rather then good. That all it was with the money thing. The Ford family knew they lose control of the stock if they got a bail out so they went for broke and came through it but it was luck for sure.

August 26 2010 at 5:34 PM Report abuse rate up rate down Reply
Bill Carlton

I think if they had stayed in country USA to Mfg.Fiesta they wouldn't have to problem this county should bring all jobs back here and it would solve some of the employment problems we are now having, Buy American.

August 26 2010 at 3:22 PM Report abuse rate up rate down Reply
1 reply to Bill Carlton's comment
scorchmonster777

The very first time Ford came out with the "Fiesta" it was a piece of crap too, no surprise here. I wonder if you can get them with the "Dingo Balls" around the windows?

August 26 2010 at 3:03 PM Report abuse rate up rate down Reply