It started off as a viral sensation and quickly blossomed into a promising investment, only to end up as a dirty joke. What will Chatroulette become next?

Visitors who dropped by the randomized video-chatting website Monday received a landing-page message: "The experiment #1 is over now. Thanks for participating. Renewed and updated version of the website will be launched today."

Just what that means is not yet clear, but it's a good bet that Chatroulette's founder, Russian teenager Andrey Ternovskiy, is experimenting with a new way to squeeze some commercial juice out of his creation. Despite a brief surge of widespread popularity, Chatroulette has been challenged by an abundance of male users who view the site as a forum for sexual exhibitionism, usually of the solo variety. That scared away both advertisers and other users unwilling to put up with the onanists, whose profusion was memorably mocked by The Daily Show, among others.

Ternovskiy has tried solving the problem in a number of ways, from temporarily banning those flagged for "inappropriate content" to threatening to report them to law enforcement authorities to punishing anyone whose video stream seemed to repel other users. It's even been reported that the site intended to introduce software that could recognize and automatically block naked men.

If Chatroulette does clear the raunchy-dudes hurdle, there's reason to think it could be a popular venue for marketers. Recently, Lionsgate Entertainment used the site as the vehicle for a clever viral-marketing campaign for the film The Last Exorcism. Of course, that campaign revolved around playing on the desire of male Chatroulette users to see women undress, but it did show that the venue has potential. More crucially, perhaps, the site appeared to enable the campaign without making any money from it. Still, an even partially sanitized Chatroulette would surely attract considerable attention from venture capitalists and advertisers alike. That is, if, in fact, the site really does appeal to audiences beyond exhibitionists and voyeurs.

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BABOO

video chat site Like a Chatroulette in korea,
RANCHAT. www.ranchat.com/

February 20 2013 at 4:50 AM Report abuse rate up rate down Reply
Gary Beauvais

hello girls and boys des news sur les chatroulette x pour les adultes, ou hot! si vous préférez un chatroulette avec du sexe free pour tous il se nome: www.chatxroulette.com a tous de suite sur le cam to cam porno du moment!!

April 18 2011 at 4:39 AM Report abuse rate up rate down Reply
dterraman

a great way to ask people to their face.....what have you done to take our country back from the globalists

August 24 2010 at 3:35 PM Report abuse rate up rate down Reply
thoubelive1

the ti mu happen

August 24 2010 at 11:21 AM Report abuse rate up rate down Reply
Andrew

I had not heard of Chatroulette before so I went to check it out. I did find that Mr. Bercovici had misquoted the announcement slightly. It states: "The experiment #1 is over now. Thanks for participating. Renewed and updated version of the website will be launched shortly." Otherwise, I found the article to be somewhat funny and informative.

August 24 2010 at 9:42 AM Report abuse -1 rate up rate down Reply