Nielsen, the world's largest TV and consumer measurement company, will raise as much as $2.01 billion in an IPO, more than the $1.75 billion it originally aimed for.

The company, which is owned by a group of six private equity firms, said in a regulatory filing Monday that it was upping the amount it plans to raise, Reuters reported.

Nielsen is best known for its viewership ratings. Its clients include Coca-Cola Co, NBC Universal and Unilever NV.

The company was taken private in 2006 in a $10 billion deal.

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