Nintendo Celebrates Wii Sales as Console Ages

Nintendo (NTDOY) threw a PR party of sorts as sales of its Wii game console passed the 30-million-unit mark in the U.S. The Japanese company said it hit the "milestone" in 45 months, 15 months faster than any of its rivals.

"More than any other video game system in history, Wii has expanded the world of video games to new audiences," said Cammie Dunaway, Nintendo of America's executive vice president of sales and marketing. "This milestone is another reminder that people want fun games they can play with others -- all at a value-minded price," the company said in a statement for the press, which was widely picked up by gaming sites and the general media. It was, in the judgment of many editors, an important piece of news.

Nintendo went on to say that it will launch a number of games in the next several months that will continue to help Wii sales, including Metroid: Other M, Samurai Warriors 3, and Wii Party this fall, as well as Donkey Kong Country Returns and PokéPark Wii: Pikachu's Adventure in time for the the holidays.

But is there really so much to celebrate? Research firm NPD reported that Wii sales were lower than sales of Microsoft's (MSFT) Xbox 360 in June. Wii sales for the month were 422,500, while Xbox 360 sales were 451,700. Sales of the Microsoft console rose 88% from June 2009. PS3 sales were up 85% from the same month last year to 304,800. NPD analyst Anita Frazier commented that "The Xbox 360 experienced its second largest non-holiday month after September '07 when Halo 3 launched, and the PS3 has now garnered 11 consecutive months of year-over-year unit sales increases."

The Wii may simply be aging as its two rivals add features like streaming media, Blu-ray and software that mimics Wii functionality. The fast pace Nintendo hit to get to 30 million Wii sales is slowing rapidly.

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Joseph

Now make different versions of golf and bowling. All of the other games are very kiddie and animated. Come out with something adults can play without violence.

August 11 2010 at 7:10 PM Report abuse rate up rate down Reply
susan

YAY WII

August 11 2010 at 6:28 PM Report abuse rate up rate down Reply
princethevince

it too bad we don't have the right mushrooms, like morels, perhaps some truffles?

August 11 2010 at 5:27 PM Report abuse rate up rate down Reply
thepetermedic

this is not good news this is sicking this is what is wrong with america everyone sits on there butts which explains why the country is fat kids have no morels because their parents are right next to them on the couch playing games collecting welfare and food stamps for that snack before the new game starts

August 11 2010 at 12:47 PM Report abuse -1 rate up rate down Reply
2 replies to thepetermedic's comment
susan

the WII is NOT part of your argument. you want the REAL reason? it's stranger danger and "no child left behind" ..."we can't let our kids out, they may be snatched" or "we can't let our kids fall behind in test scores, so begone recess" OR... "they'll get hurt, let's sanitize the playgrounds and pad and cushion them and NO CLIMBING TREES! what if you fall?" THAT'S why kids are obese! My mom would SCREAM at the "parents" today. (and i have to admit, i was one or welfare would get after me!)

August 11 2010 at 6:36 PM Report abuse rate up rate down Reply
wcw4721

Ah, self-righteousness on the Internet never gets old, especially when the spelling and grammar are questionable.

August 11 2010 at 7:39 PM Report abuse rate up rate down Reply
Darin

Congratulations Nintendo Wii! Long live the Wii! :)

August 11 2010 at 12:35 PM Report abuse rate up rate down Reply
LaharlD2

Sony just waited too long drop the price for the Ps3. 300 bucks ain't bad. Those companies could hire more too. Know I'm a pain when it comes to hiring, but yeah it's true, too that people will be unhappy with a job.

August 11 2010 at 10:54 AM Report abuse rate up rate down Reply