Although Starbucks recently announced record third quarter earnings, it isn't sitting back contentedly and sipping a Venti Iced Caramel Macchiato. The chain is about to test a new type of cold drink made with powdered extract from unroasted green coffee.
It surely won't be as icky as it sounds. Starbucks' vice president of global beverage Julie Felss Masino told Reuters that these will be fruit drinks with less caffeine than its usual roasted-coffee offerings. The new drinks will also be low in calorie content.
The new drinks, called Refreshers, will be tested in 113 sites that the company owns in the San Diego area. The new drinks will range in price from $2.50 to $2.95 and come in lime and berry-hibiscus flavors.
The company already offers drinks such as Tazo Shaken Iced Passion Tea Lemonade (130 calories for a Grande), iced coffees, smoothies, and cold Caramel Frappuccino blended beverages for those wanting to cool their palates during the summer months.
Photo: Starbucks Tazo Shaken Iced Passion Tea Lemonade
Bonds for Beginners
Learn about fixed income investments.View Course »