Verizon May End Unlimited Data Plans for Smartphones Verizon Wireless (VZ) is reportedly planning to unveil new, limited data plans next Thursday, according to a report from the tech site Engadget. If Verizon follows in the footsteps of archrival AT&T (T), this could mean the death of the unlimited data plan option for new smartphone accounts, a prospect that would be especially painful to consumers looking to take advantage of Verizon's new Droid X offering.

The affect such a decision might have on Verizon's bottom line is less clear. While the company would definitely benefit by freeing up space on its network, it would lose a major competitive advantage it currently holds over AT&T in attracting new customers. Verizon reports its second-quarter earnings Friday morning, and company executives will likely face questions from Wall Street regarding AT&T's recent moves and Verizon's planned response.


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Martha

I think 30.00 is a bit much for unlimited plan for if you're on a family plan & everyone wants this service there's simply no way we could afford it along with all 5 phones!!! A 9.99 plan sounds alot better---but they get you there with those megabytes!! I do not understand the concept of a megabyte {1.99 a megabyte} My children would not understand this either! Please stay with the 9.99 plan & do away with the 1.99 megabytes! The lower the volume--the more that people will come to enjoy their cell phone provider's services! Thanks

August 03 2010 at 7:53 AM Report abuse rate up rate down Reply