Playboy Enterprises (PLA) launched a website it says will be safe to browse at work.
The site, thesmokingjacket.com, contains none of the nudity of the iconic magazine. Instead, it will focus on humor – original content and funny moments harvested from sources as diverse as The Daily Show to the Korean Parliament.
"We saw that we were missing a golden opportunity to reach guys when they're online the most: when they're sitting at their desk, not working, sending e-mails to their friends," Jimmy Jellinek, Playboy's editorial director, told the Associated Press.
The site is named after one of Playboy founder Hugh Hefner's favorite articles of clothing. Jellinek says he hopes the site will receive 1 million unique visitors a month. Playboy.com currently receives about 6 million.
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