Jennifer Aniston takes it all off for the promotional campaign of her first fragrance, Lovalie, launched with the privately-held Falic Fashion Group. The images show Aniston, clad only in a towel, sitting on top of rocks in Cabo.

The former "Friends" actress says of her new perfume, according to Popeater: "It's a non-perfume perfume. Sexy and clean. Floral, but not too flowery... I want people to go, 'What is that? You smell great!' But most of all I wanted it to smell natural."

Aniston last bared all on the cover of GQ in 2008.

Falic Group manufactures, distributes and sells duty-free, travel, luxury goods, news and gift items, ready-to-wear, footwear, accessories, leather goods, and fragrances, according to Bloomberg Businessweek.

"It owns and runs airport duty-free shops in Boston, Massachusetts; Chicago, Illinois; and New York, New York, as well as stores along the United States and Canadian border, and on the border with Mexico. The company's stores offer cosmetics, liquor, tobacco products, watches, writing instruments, gourmet foods, lip gloss, eye liner, glitter, eye shadow, perfumes, mascara, lip liners, nail polishes, exfoliant/scrubs, moisturizers, bronzers/highlighters, lipsticks, powders, body wash/cleansers, body powders, concealers, and blushes. Falic Group is based in Miami, Florida."

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