Basketball star LeBron James likes to call himself "King James," but to Cleveland Cavaliers fans, he's got a new nickname: LeBronedict Arnold.
Everyone knows that that Cavs majority owner Dan Gilbert wasn't pleased when LeBron James announced that he would be decamping to South Beach to play for the Miami Heat.
Channeling the rage of Cavs fans -- including some who apparently burned James's jersey in the street -- Gilbert lashed out at the star, calling him a traitor.
As if to hammer the point home, Gilbert slashed the price of life-size James decals from $99.99 to $17.41 on his Fathead website, which sells "officially licensed life-sized wall graphics." The significance of the new price? Benedict Arnold, perhaps America's most famous traitor, was born in 1741.
King-Size Discount for LeBronedict Arnold Decals
The price drop is working, Fathead officials say, as fans stock up on James decals -- at a king-size discount. Brian Stevenson, Fathead's VP of public relations, says the company had between 1,000 and 2,000 LeBron James images in stock, "but we've blown through those."
"It's a bittersweet way to move a product," Stevenson says. "But it's also a great way to get rid of a lot of product that we would have just been sitting on. The response has been amazing."
In a letter issued minutes after James's fateful decision last week, Gilbert blasted the star's "shameful display of selfishness and betrayal." On Fathead.com, which is owned by Gilbert, two reduced-price LeBron decals were listed as sold out, while two others were listed as "Clearance."
"You simply don't deserve this kind of cowardly betrayal," Gilbert wrote in his now-famous letter. "This shocking act of disloyalty from our homegrown 'chosen one' sends the exact opposite lesson of what we would want our children to learn. And 'who' we would want them to grow up to become."
James may have just be won a new $100 million contract, but to Cleveland fans, he's not even worth a 20-spot.
Fathead's 'LeBronedict Arnold' Pricing Helps Move James Decals