Royal Philips Electronics (PHG) named Frans van Houten as its new CEO, effective April 2011.

Van Houten, 50, will replace Gerard Kleisterlee, Bloomberg News reported. Van Houten was a member of the Philips management board until 2006, and led the spinoff of the company's semiconductor business.

"It's a solid appointment," Joost de Graaf, a senior portfolio manager who helps oversee about $700 million at Kempen & Co NV in Amsterdam, told Bloomberg News. "He knows Philips well and has a lot of experience in different fields."

Van Houten joined Philips in 1986, working in several different positions within the company, including co-head of consumer electronics and CEO of semiconductors.

Kleisterlee, 63, has worked at the company for over 30 years and will retire.

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