Chipotle Mexican Grill wants to turn spam -- the electronic kind -- into nutritious meals for school children.
The national burrito chain restaurant is encouraging Americans to forward all of their junk e-mail as part of its "No Junk" campaign. Each piece of junk or spam e-mail sent to firstname.lastname@example.org will help provide nutritious cafeteria meals for school children nationwide through a partnership with The Lunch Box, a project of the nonprofit Food, Family, Farming Foundation (F3).
For every 100,000 pieces of junk electronic mail that Americans send Chipotle, the company will donate $10,000 to The Lunch Box. The non-profit offers some 32 million school children at 100,000 schools nationwide access to 100 school-tested, junk-free recipes created by Chef Ann Cooper, F3's founder.
The "No Junk" campaign launches June 25 and will run through August, or until Chipotle reaches its goal of 500,000 junk e-mails -- an amount that will trigger its maximum contribution of $50,000 to The Lunch Box.
"Through our commitment to Food with Integrity, we are making sustainably raised food available and affordable so everyone can eat better," said Steve Ells, founder, chairman and co-CEO of Chipotle, in a statement. "But better eating should go beyond what we do. With The Lunch Box, we have found a like-minded organization that shares many of our beliefs and is committed to getting better, more sustainable food into our nation's schools. That is something that's easy for us to support."
The Lunch Box provides information and tools for school nutrition directors, school districts, parents and advocates seeking to promote school meals created from scratch using regionally procured food. The project seeks to build community, enable free access to its resources and jump-start national school food reform.
"Our children's health should be our nation's number one priority," said Chef Ann Cooper, The Lunch Box founder, in a statement. "I am thrilled that Chipotle is helping get better food into schools with their 'No Junk' campaign and its collaboration with The Lunch Box."
Chipotle, which says it is committed to using premium quality ingredients from more sustainable sources in its nearly 1,000 restaurants nationwide, assures participants in the "No Junk" campaign that their e-mail addresses will not be automatically captured, and that their e-mails will not be read.
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Chipotle's No Junk campaign turns spam into healthy school lunches