Forbes Media said Friday it has hired an investment bank to explore a sale of Investopedia, the 11-year-old investor-education website it acquired in 2007. Forbes says offloading the website in part of a broader shift in its digital strategy. The company recently acquired True/Slant, a blog network that pays journalists and other experts to write single-topic blogs. As part of that acquisition, True/Slant founder Lewis Dvorkin, who was previously executive editor of Forbes, returned to the company as chief product officer, placing him in charge of all content.

The Jordan, Edmiston Group will handle the sale of Investopedia for Forbes.

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