"And I'm a PC."
So goes the familiar start to Apple's long-running Get a Mac ad campaign, which featured Justin Long as "Mac" and John Hodgman as "PC". The odd couple, which spent the past four years sparing over the benefits of Apple's OSX and various Windows operating systems, are now just like last year's MacBook Pro model, out of date and out of circulation.
Justin Long signaled the end to the "Get a Mac" campaign when he told an interviewer for the A.V. Club in April, "You know, I think they might be done. In fact, I heard from John, I think they're going to move on." The rumored end was made official this week when MacRumors discovered the "Get a Mac" landing page on Apple had been replaced with a "Why You'll Love a Mac" page.
The new "Why You'll Love a Mac" web page provides would-be Mac users with nine reasons to buy a Mac instead of a PC, including the lack of viruses, compatibility, support, the fact that a Mac can run Windows and Windows applications and more.
The cancellation of the smug ad series may reflect a new trend in the Windows versus Mac advertising space, which has come about after Windows 7 launched late last year. Microsoft has since ditched the Laptop Hunter ads, which made fun of the price of a Mac in favor of showing people what Windows 7 does and why it is a better choice. The "Windows 7 Was My Idea" campaign is still young, but the upbeat and educationally humorous nature may resonate well with consumers who want to see what something does, not what the competition can't do.
Interestingly, Apple's iPhone and iPad ads are full of examples about what the products can do. Whether it is showing off the ability to surf the web on the iPhone and talk at the same time or explaining, "What is iPad?" these commercials help shed light on what you can do with the product; an element that has been missing in the Mac ads for many years.
Perhaps the farewell to Justin Long and John Hodgman will lead to a "What OSX Does" ad campaign.