WalletPop fans prefer Mother's Day gifts from the heart, not wallet

Mother's Day giftsHumorist Erma Bombeck once wrote: "Spend at least one Mother's Day with your respective mothers before you decide on marriage. If a man gives his mother a gift certificate for a flu shot, dump him. "

Mother's Day is the second-largest U.S. consumer spending holiday, according to the National Retail Federation.

That's because we Moms will guilt you to death if you forget.

The Retail Federation's 2010 Mother's Day Consumer Intentions and Actions Survey found the average person will spend $126.90 on Mother's Day gifts this year, compared to $123.89 last year. Total spending for this year's holiday is expected to reach $14.6 billion. That's a lot of flowers and candy.According to the survey, men will spend much more than women, shelling out an average of $154.74, compared to women who will spend an average of $100.46. Adults 25-34 years old will spend the most with the average person expected to spend $156.84; young adults will spend only slightly less at $155.52 average per person.

About 31% will shop at department stores, while 34% will spend their money at a specialty store like a florist or a jeweler. Slightly more than 30% will head for a discount store, while 20% will shop online.

We asked our WalletPop pals on Facebook what they were buying and how much they were spending. As you might have guessed, this is a frugal group. They love their moms, but they like to hold onto their money. Here are a few of their thoughts:
  • Brenda Long of Baton Rouge, La.: "$100 max, total, for both mom and mother-in- law. Any leftover goes to me."
  • Sarah Dietze of Chicago: "Taking the mum out to tea -- $30. Once you factor in the boyfriend's mom – $45."
  • Paula Melino of Rochester, N.Y.: "I designed and made my MIL a Vera Bradley-style purse, monogrammed it and made a zipper wallet for my son to give her. All said and done, I actually spent $30 in materials. I am also cooking a large sit-down meal for everyone. An additional $60, not including my wine!"
  • Steven Harkness of Bremerton, Wash.: "About $5.99 a piece for talking Mother's Day cards. I had three of them to purchase. Money is still tight."
  • Rachael Bunn of Parker Colo.: "We're going to a plant show with my mom and the grandkids at the Denver Botanic Gardens. The admission is free (yay!), so all we'll spend money on are any plants we may purchase. Maybe $20-30."
  • Kathy Partak of Auburn, Calif., "Very little, I baked cookies and made some marshmallows and put pretty packages in the mail!"
  • Missey Dobbin Duffy, New York: "Zero! My mom planted some myrtle at her former MIL's house, she wants some now, so I just have to dig it up."
Come Sunday morning, my guess is that the moms who get these gifts will be just as grateful as the mothers who get the retail association average price present. In the words of the old Jewish proverb: A mother understands what a child does not say.

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