Facebook, the social networking site, is trying to get more in touch with your personal needs, your likes and dislikes, and most importantly, your purchasing power.
Facebook is offering to place a "like" button on Web sites other than itself, that people can click on to signal their interest in a piece of content, such as a band or an article. The user's approval then shows up on his or her Facebook page, with a link back to the site.
This will drive page-clicks for both sites, as well as advertising dollars. Facebook CEO Mark Zuckerberg says there's currently no plans to sell Facebook ads on other sites. More than 70 partners have signed up to embed "Like" buttons or other customization widgets on their sites, including movie ticketing site Fandango.com and CNN.com.
Zuckerman says Facebook has 400 million users. It is listed as the fourth-busiest Web site in the U.S. The company is forecasting more than $1 billion in revenue in 2010.
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