Dairy Queen offering smaller Blizzards this summer
Apr 7th 2010 2:00PM
Updated Apr 7th 2010 4:55PM
If you have a sweet tooth and want to enjoy your guilty pleasures in smaller sizes, Dairy Queen has a treat for you this summer.
Minneapolis-based Dairy Queen, part of Warren Buffett's Berkshire Hathaway, is launching a miniature version of its signature Blizzard in August.
The smaller Blizzard will be around 6 ounces, approximately half the size of its original. It's a size that resonates well with blizzard fans, according to Dairy Queen. The mini Blizzard will be priced between $1.99 and $2.49.
"The Blizzard brand is our flagship and alone is greater in sales than any single ice cream treat competitor of ours," said Michael Keller, chief brand officer for International Dairy Queen, in a release. "Being able to offer our customers something they really want on a brand platform they already love is big news."
Smaller portions seem to be the in thing for the food industry these days. Chains such as TGI Friday's, Quizno's, Cheesecake Factory, Houlihan's and California Pizza Kitchen are all chanting that mantra.
In a cash-strapped economy hurt by spiraling unemployment and shrinking disposable income, food chains are hoping smaller portions -- and smaller price tags -- would continue generating foot traffic. The National Restaurant Association cited smaller portions to be one of the hottest trends this year.
Let's root for it. It's good for both your wallet and that waistline.