Grill enthusiasts, here's some good news. If you have a good photo of you firing up a grill, you could win a new deluxe backyard grill.
The "6 Degrees of Grill" contest is being sponsored by Cheese steak chain Steak Escape. Prizes range from grills to free food.
All you have to do is don that apron, look pretty next to the grill, and submit the photo online by May 31 by signing up for E-scape, the company's electronic newsletter. You can also register at participating restaurants. Steak Escape will pick the six best photos and allow a public vote to choose the grand prize winner and a runner up between June 1-15.
Winners will be announced June 18.The company is also doling out scratch-off cards to diners for a chance to win a grill and a variety of food prizes.
The contest is a way for the company to drive foot traffic into its stores and online. An anorexic economy, rising gas prices and unemployment have hit the restaurant industry hard. Companies are launching creative menus and ad campaigns to infuse more enthusiasm among diners.
"This is a fun way to engage our customers, while re-enforcing our brand identity," said Dave Smith, vice president of operations, in a release. "We are about fresh food and putting on a show at the grill."
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