Virgin America has attracted an unexpected advertiser for its new "Fly Girls" reality TV-show: the Transport Workers Union.
The eight-episode show, which will be shown on the CW network, shows eight flight attendants who live in a cushy "crash pad" in Marina del Rey, flirt with passengers, go to parties, and lead a generally glam life.
The TWU is a subsidy of the AFL-CIO, which represents attendants of other U.S carriers. The union says the show fails to represent the 33 percent of Virgin attendants who are male, and presents a false image of the life of a flight attendant. Starting attendants typically earn $24,000 to $28,000 a year, depending on how much they work, Virgin has said.
The TWU ads will kick off a campaign to try and organize Virgin's flight attendants. They would have to get 35 percent of the attendants to sign a card saying they want union representation to move forward.
Virgin America started flying in 2007 and is based in San Francisco. The carrier has 488 flight attendants and 28 airplanes.
Small Cap Investing
Learn now to invest in small companies the right way.View Course »