Virgin America has attracted an unexpected advertiser for its new "Fly Girls" reality TV-show: the Transport Workers Union.

The eight-episode show, which will be shown on the CW network, shows eight flight attendants who live in a cushy "crash pad" in Marina del Rey, flirt with passengers, go to parties, and lead a generally glam life.

The TWU is a subsidy of the AFL-CIO, which represents attendants of other U.S carriers. The union says the show fails to represent the 33 percent of Virgin attendants who are male, and presents a false image of the life of a flight attendant. Starting attendants typically earn $24,000 to $28,000 a year, depending on how much they work, Virgin has said.

The TWU ads will kick off a campaign to try and organize Virgin's flight attendants. They would have to get 35 percent of the attendants to sign a card saying they want union representation to move forward.

Virgin America started flying in 2007 and is based in San Francisco. The carrier has 488 flight attendants and 28 airplanes.


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