The Motion Picture Association of America and seven Indian film studios have joined hands to create a program meant to cut film piracy in India, the world's second most populous nation. The Associated Press reports, "Piracy cost India's $2.3 billion film industry $959 million and 571,000 jobs in 2008, according to an Ernst & Young study, and pirated DVDs account for 60 percent of the market, according to KPMG."The causes of the growing problem are the same as in most developing nations; Broadband speeds are increasing, allowing faster download speeds for pirated content, and more people own DVD players. In the last two years, the number of Indian households with DVD players surged from 4 million to 45 million, said Harish Dayani, chief executive of India's Moser Baer, the world's second-largest CD and DVD manufacturer, the AP reported.

The problem in India is not unlike the premium film content piracy issue in China, but the motivation for solving the problem (or not solving it) is entirely different. China doesn't have a large film industry of its own. Piracy in China effects U.S. companies, but doesn't cannibalize the work of local content firms.

The case in India is very different since the nation's film business, know as Bollywood, has sales of over two billion dollars, which KPMG says will reach $3 billion in four years. India's piracy problem is a problem for India's motion picture industry as much or more than it is for the U.S. firms which distribute content in the country.

The differences in enforcement efforts in China and India reflect how much skin India has it the game. That means Indian measures to solve the problem are likely to be more aggressive and comprehensive.