As a user of the BlackBerry Storm, color me unsurprised that a recent survey by Crowd Science found that people like me would love to give up our smart phone for a iPhone or a Google Android. More than half, 52%, of BlackBerry users surveyed would probably recommend the iPhone, and 28% would recommend the Google Android operating system.
The love is not reciprocated, though, with 97% of iPhone users who said they would definitely or probably recommend the iPhone, while 100% of those using an Android phone said they would recommend the Android. Of BlackBerry users 39% said they would certainly or probably buy an iPhone if they were shopping for a phone today, and another 29% might or might not.
So what's the reason for the lack of brand loyalty? From my perspective, two main reasons: poor performance and lack of applications.
Apps, apps, apps: so many of them no more useful and practical than a SlapChop. Nonetheless, we BlackBerry users look on in app-envy as iPhone users play games, look for restaurants, tune in a radio station, watch a painter paint, manage a project and find a date.
I can play solitaire, or browse the Internet at glacier-like speed. And while I slept, Blackberry stuck a Bing app onto my phone, and I can't make the damn thing go away.
iPhone users also seem to miss the opportunity to bond with their phone salesperson, because the phone actually works well. Overlooking the Storm's keyboard problems (finding the right key on the virtual keyboard is like trying to trap a minnow under one finger), the device just doesn't work long between freeze-ups, and the software to update it and back it up might as well be written in Latin.
Google started late out of the gate, but app developers, having seen the success of the iPhone, were quick to produce Android apps, giving those users a rapidly-growing selection. It too seems to be developing a cult-like following.
BlackBerry became the go-to phone for businesspeople by offering cutting-edge technology. Is it coasting now? A high percentage of users seem to think so.
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