Burger King, having saturated the kid's market with its many trinket giveaways, is now taking the first step toward bringing a fun house mentality to its adult customers by serving up suds with its Whoppers.
In Miami Beach, the chain will open a new version of its Whopper Bar concept next month, geared toward adults and the night life.
The Whopper Bar setup allows patrons to watch their burgers being assembled and choose among more than 20 topping to customize them to their taste. The first Whopper Bar was opening in spring of 2009 at Universal CityWalk in Orlando. The Miami Beach location is the first, however, to offer beer along with its sandwiches.
The bar will offer Anheuser-Busch's Budweiser, Bud Light and Bud Light Lime, as well as MillerCoors' Miller Light. Suds will be sold from 8 a.m. to 5 a.m., so if you need a couple of cold ones with your breakfast sandwich, you're in luck (and you also need some help, dude.)
The shop will be open 24/7, but those tempted to overindulge might look out the front door to remind themselves the restaurant is just across the street from the Miami Beach Police Department and City Court. It's also four short city blocks from the beach, not too far to stagger on a hot summer day.
Burger King hopes to become brewski king in South Beach