Google's (GOOG) new Nexus One is being marketed, for the most part, to consumers. The handset shares many features with Apple's (AAPL) iPhone, which itself has made only limited progress at dislodging the enterprise phone champion, Research In Motion's (RIMM) BlackBerry.%%DynaPub-Enhancement class="enhancement contentType-HTML Content fragmentId-1 payloadId-61603 alignment-right size-small"%%But Google's success with its new Android operating system has been nothing short of breath taking. Companies from HTC to Motorola (MOT) have launched Android-based phones and more are coming.
Even so, the BlackBerry is distinct from many smart phones because of its qwerty keyboard and the server system that RIM offers to companies to operate on the RIM network. Those factors have helped the BlackBerry hold its position at the top of the enterprise food chain.
But Research In Motion has reason to be concerned because it's very likely that Google will come out with its own product aimed at the business market.The head of Google's handset operations told The Wall Street Journal on January 8 that the new version of the Nexus will probably even have a physical keyboard like the Blackberry does.
RIM has been fairly successful at keeping the iPhone from being a substantial threat to its business, but Android stands to be a different matter. The reason: Android is an operating system that can be set up to work on a broad range of handsets, while the Apple mobile OSX cannot. Google has RIM in its cross hairs. The battle is on.
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