After delivering four beautiful babies of her own, supermodel and Project Runway host, Heidi Klum, has designed two new maternity lines: Lavish by Heidi Klum for A Pea in the Pod, and Loved by Heidi Klum for Motherhood Maternity.
The model mama is due to deliver her newest additions in stores and online February 12.
Although not the first celebrity to design for the sake of expecting fashionistas everywhere (think: Nicole Richie), Klum is the first supermodel to address what can often be a nine-month style dilemma.
"I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines," said Klum, "they are all about making you feel beautiful ... being pregnant shouldn't stop you from being fashionable and feeling great about your changing body."
It's hard to imagine Klum ever feeling anything but ecstatic about her body, but I digress.
"Heidi brings with her a tremendous amount of creative energy," says Rebecca Matthias, president and chief creative officer of A Pea in the Pod and Motherhood Maternity, "she lives and breathes fashion." Could Project Pregnant Runway be far behind?
Lavish by Heidi Klum will launch by featuring a 15-piece mini-collection Klum describes as, "iconic style with detailed construction." Upscale and sophisticated, Lavish will represent a moderate to contemporary designer price point,. The second line, Loved by Heidi Klum, will include modern, comfortable, playful pieces at a price consumers will, well love.
Although details of the new lines won't be released until their due date, moms-to-be have a lot of practice in the waiting department. WalletPop provides a glimpse, however, (think: style-ultrasound) that promises strong style with heart. The first fashion image, Lavish by Heidi Klum shows a black maxi dress, $128, while the second image gives a peek at a flirty, floral print blouse, $39.98 from Loved by Heidi Klum.
Finally, a chance to dress like Heidi Klum and you don't even have to hold in your stomach! Stilettos and giant wings sold separately.
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