Lady GagaPrivate equity titans Gordon Brothers Brands LLC and Hilco Consumer Capital LP paid $88.1 million in May to acquire what was left of Polaroid, once the most iconic brand in photography. Now the company is looking to make a splash by signing 23-year old pop icon Lady Gaga to a contract that makes her a spokesperson and creative director.

Gaga, known for her dynamic fashion sense and hits like "Just Dance", "Poker Face", and "Bad Romance", said in a statement that "The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation -- blending the iconic history of Polaroid and instant film with the digital era -- and we are excited to collaborate on these ventures with the Polaroid brand.

"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer and to -- as my father puts it -- finally, have a real job."

Polaroid Vice President Jon Pollock told The New York Post that Gaga-branded products could account for as much as 30% of Polaroid's business.

Terms of the deal were not disclosed, but Lady Gaga looks like the perfect partner for an iconic but fallen brand like Polaroid: with her rabid cult following, look for all your gay friends to be sporting Lady Gaga Polaroids as soon as the company can roll them out.

Increase your money and finance knowledge from home

Getting out of debt

Everyone hates debt. Get out of it.

View Course »

Economics 101

Intro to economics. But fun.

View Course »

Add a Comment

*0 / 3000 Character Maximum