Promotions All Around at Rodale -- But Not for Editor of Men's Health

A recent spate of executive turnover at health-and-fitness publisher Rodale Inc. culminated in a round of promotions and organizational-chart redrawing on Tuesday -- although one person who conspicuously missed out on the fun was Men's Health editor, David Zinczenko, who embarrassed the company last week with revelations of his cookie-cutter scheme for producing covers.

Four months ago, Rodale's CEO, Steven Murphy, stepped down, handing over his post to Maria Rodale, granddaughter of the company's founders. Today's changes can thus be read as Rodale putting her own management team in place.
On the business side, Rodale elevated consumer-marketing head Gregg Michaelson to a new job overseeing sales and marketing company-wide. He replaces, in duties if not exactly in title, Mary Ann Bekkedahl, a longtime Rodale executive who left last week to "pursue digital and new media opportunities."

The reorganization also included the creation of two new group editorial directors. Bill Stump, who had been overseeing Prevention magazine's online operation, is vaulting into a new position above his former boss, Prevention editor in chief Liz Vaccariello. As senior vice president and editorial director, he'll be in charge of that magazine, Organic Gardening and Rodale.com. Meanwhile, David Willey, editor in chief of Runner's World and editorial director of Running Times, will expand his portfolio to include oversight of Bicycling.

No fresh plums were bestowed upon Zinczenko, who, in addition to being editor in chief of Men's Health, is also editorial director of its spin-off, Women's Health. In fact, his domain shrank this year when Best Life, another spin-off he helped midwife, went out of business. According to one longtime Rodale veteran, Zinczenko's status as the company's uber-golden boy depended to a large degree on his close relationship with Murphy. It's hard to imagine the ridicule he incurred for using the same groupings of identically-worded cover lines over and over again for years on newsstand copies is doing his personal stock at the company much good. Zinczenko never did return calls or emails from DailyFinance seeking a fuller explanation than the one he gave Mediaite, the website owned by his best friend, former MSNBC anchor Dan Abrams. Zinczenko, by the way, sits on the board of Abrams Research, Mediaite's sister company.

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